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Ad inside first post removed.
Ad below first post moved to above first post (still only visible for guests).

We will do our best to tailor the adverts, but note that it will vary depending on County/region, and if you are also logged into a Google ID.
Any tracking info and cookies that google can use will also change what you see.
Theoretically it should be based on your own tastes and browsing history, as much as the categories available to Shade.

Any thing you see in the ads that you object to, or feel is inappropriate should be reported ASAP.
https://support.google.com/adwords/contact/feedback
Hopefully none of us have need to use it, but you need to know where to complain.