Europe is pretty much on the safe side from this in a indirect level due to EU itself.
The EU has plenty of stupid stuff like anywhere else in the world, but I'm actually glad I live there since the EU has all sorts of laws which actually protects both companies and the end-user from all sorts of bullshit like this.
Not that long ago, they even passed a law stating that you're actual the full owner of any data associated with you stored on any service, so by law you are free to delete it permanently or to consult it, which means most sites have until April/May of next year to make both possible for the end-user, otherwise they run high risk of being fined for millions of euros (this also means that in my case, I have to restructure everything at the company I work on to make it possible, although I already planned to restructure everything even before the law passed anyway so...).
One of the most important laws here is all about competition between different companies offering the same product, either that product is Internet access, or electricity, or anything else really (anti-trust laws).
And one of the most basic things this kind of law enforces, is that no one tries to take advantage of their positioning or any other situation to actively monopolize a type of product.
So, should Net Neutrality be killed on this side of the world as well (there have been attempts though), while it will influence how ISPs provide a service, at the same time it will likely not affect anything at all exactly due to the existing competition between different ISPs, as well as the "anti-trust" laws the EU has.
In short, all it takes is one of the ISPs to continue as is, while the others try to enforce bullshit packages like this implies, those ISPs will just loose clients.
Also, in Portugal at least, there has been an ongoing competition across ISPs for well over a decade about who provides the best service at the lowest cost. At the start was all about bandwidth, now it's all about TV features and whatnot, and they "offer" everything and something more to keep you with them.
So the result is clear: I am able to get a rock-solid service at a reasonable price, since they know that should they fuck it up, I can just go to another ISP.
As for US, these laws are pretty much non-existent afaik, allowing for large scale monopolies to form with no limitation, and for consumers to be fucked in the ass in the most severe manner possible as a consequence.
So yeah, US is fucked if Net Neutrality is killed over there, because while all ISPs are scumbags in one way or another, in the case of US they have much more power in their hands than over here, since it's mostly "either you pay, or you don't have Internet" with no real alternatives.
And as a matter of fact, US-based companies, such as Apple for example, actually hate the EU for the existence of these kinds of laws.
For example, any electronic product we buy, regardless if it's just some cheap headphones or a full 8K TV, must have a 2-year warranty at minimum, and Apple tried their best to fight EU over that since they wanted just 6 months to 1 year tops, they obviously lost.
These are the sort of monsters and greedy assholes you're up against.
But honestly, it's completely up to the US citizens to carefully pick and choose their representatives, and I am very sorry to say, but these same citizens have been doing a terrible job at it lately.
So, dear US citizens: stop treating your country like a reality show, and be willing to change things around and limit what a corporation can do, otherwise things like these will only get worse over time, and I feel sorry for those who're actually making the effort, but whom unfortunately belong to a relative minority.